Seeding is a curated store showcasing clothing and accessories from outstanding young Asian brands. The first time I heard my influencer friend say, "This is a seeding product from a brand," the word stuck with me—I found it fascinating. It meant that the items they received were the brand’s most prized and market-ready pieces.

That’s exactly what I want to do with this store: bring the most interesting, highest-quality, and least boring pieces from Asia to the world. Seeding originally means planting seeds, and my goal is to spread these styles globally, allowing everyone to dress as boldly and authentically as influencers do—creating their own unique style along the way.